Growth module
Service videos
Quoted after a short call Per video or a monthly set. CAD, before tax.
A patient who has watched your pharmacist explain compounding for ninety seconds has met you before they arrive. Nothing on a page does that.
In short
Short videos of your own team explaining a service, scripted with AI, reviewed by a pharmacist, captioned and published on your site, YouTube and Google Business Profile.
One to three minute videos of a real member of your team explaining one service: what it is, who it is for, what happens at the visit. AI drafts the script from your service page and the pharmacist's own words, and a pharmacist reviews it against the College standard before anyone is filmed. We film at your practice in a half day, edit, caption, and publish to your website, your YouTube channel and your Google Business Profile.
No actors, no stock footage, no AI generated people. A practice video works because the person in it is the person a patient will meet.
What you get
- A script per video, drafted by AI from your page and your pharmacist's words, reviewed against the College standard
- A half day of filming at your practice, for up to four videos
- Editing, colour and sound, your brand's titles, and accurate captions
- Publication on the service page, YouTube and Google Business Profile, with the schema that tells search engines what the video covers
- A vertical cut of each video for Instagram and Facebook
- The master files, which are yours
What the AI does, and what a person does
How we use AI across these modules: it drafts, schedules, monitors and reports. It does not decide what a patient sees. Every post, reply, email, ad and page is approved by a person before it goes out, and the clinical and regulatory check is done by a pharmacist, not by a model. AI output can be wrong; the approval step exists because of that.
| AI does | A person does |
|---|---|
| Drafts the script and the on screen text from your service page. | The pharmacist on camera edits it into their own words; a pharmacist reviews it against the College standard. |
| Produces the first cut, the captions and the vertical version. | An editor finishes the cut and checks every caption against what was said. |
The rules this runs under
A video is advertising under your College standard. Scripts describe the service and the visit, make no outcome claims, use protected titles accurately, and name a prescription drug only with price and quantity.
No patient appears without written consent, and no video is filmed where patients or their records can be seen or heard.
Captions are accurate and complete, so the video meets WCAG 2.1 AA for recorded media.
What it does not do
- No AI generated presenters, voices or footage of people.
- No patient testimonials on camera, whatever the platform.
- It does not include paid promotion of the video; that is the paid advertising module.
What you provide
- A team member willing to be on camera
- A half day with a quiet room or counter
- Approval of the script before filming and of the cut before publication
What it costs
Quoted after a short call
Prices for these modules are not published yet. Each is quoted after a short call, in Canadian dollars before tax, and written into the proposal before any work starts.
Related: Social media for practices, Growth.
Questions about service videos
Our pharmacist is nervous on camera. Does it still work?
Usually better than a polished presenter. The script is in their own words, we film short takes, and the edit keeps the clear ones. Patients trust a careful pharmacist more than a smooth one.
Can you use an AI avatar instead?
No. The value of the video is that the person in it is the person a patient will meet, and a College could treat an invented presenter as misleading.
The other Growth modules
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