Growth module
Brand kit for a new practice
Quoted after a short call One time. CAD, before tax.
A new pharmacy or clinic needs a name that the College will accept, a mark that reads on a storefront, and one set of colours and type that the website, the bags and the sign all share.
In short
A name check, a wordmark, a palette, type and the files a sign maker, a printer and a website all need, built the way every Monograph site already has a documented brand system.
We start with the name: is it available as a domain, is it already a registered pharmacy or clinic name in your province, does it suggest a claim the College would question. Then AI gives us breadth quickly, dozens of directions for the wordmark, palette and type, and a designer takes the two or three that work and finishes them properly. You get a short brand guide and every file format the people you will hire later need.
Every site in our folio already runs on a documented brand system: named colours, type roles, a mark. This module produces that system for a practice that does not have one yet, so the website that follows is built on it rather than guessing.
What you get
- Name check: domain availability, the provincial College register, obvious trademark conflicts, and whether the name implies a claim
- A wordmark and a compact mark, with clear space and minimum sizes
- A palette with named colours, contrast checked for accessibility, in print and screen values
- Type roles for headings, body and detail, using typefaces you can licence or that are free
- A short brand guide (usually eight to twelve pages) and the files: SVG, PDF, PNG, and a sign maker's vector
- Two rounds of revision
What the AI does, and what a person does
How we use AI across these modules: it drafts, schedules, monitors and reports. It does not decide what a patient sees. Every post, reply, email, ad and page is approved by a person before it goes out, and the clinical and regulatory check is done by a pharmacist, not by a model. AI output can be wrong; the approval step exists because of that.
| AI does | A person does |
|---|---|
| Generates many directions for the mark, palette and type in the first days. | A designer chooses, refines and finishes; nothing AI generated is shipped as final artwork. |
| Checks the name against domain records and runs the first pass of register and trademark searches. | We confirm the College register by hand and tell you where a lawyer's trademark search is worth the fee. |
The rules this runs under
Pharmacy and clinic names are regulated in most provinces: the College approves or records the name under which a licence is issued, and names that imply a specialty, a guarantee or an affiliation can be refused. We check the current requirement for your province before any design starts.
Accessibility is built into the palette: text colours are chosen to meet WCAG 2.1 AA contrast so the website and printed material are readable.
What it does not do
- It is not a trademark registration or a legal opinion; we tell you when one is worth getting.
- It does not include signage fabrication, printing or packaging; it produces the files those suppliers need.
- It does not use AI generated artwork as a final mark. AI is used for breadth; a person makes the final.
What you provide
- The name or names you are considering
- Your province and profession
- A few references you like and dislike, in any form
What it costs
Quoted after a short call
Prices for these modules are not published yet. Each is quoted after a short call, in Canadian dollars before tax, and written into the proposal before any work starts.
Related: Build, Professional email on your own domain.
Questions about brand kit for a new practice
We already have a logo. Do we need this?
Usually not. If the logo works and you have the vector file, a build uses it. The brand kit is for a new practice, or for one whose only logo is a small JPEG from years ago.
Will AI make our logo?
AI gives the designer many directions quickly. The mark you receive is drawn and finished by a person, so it is yours and it prints cleanly at any size.
Start with a call, or a free review of your current site
Send us your website address and the free ten point check scores it in seconds. If yours passes, we will say so.