Dentists
Dental websites written to your College's advertising standard
Dental advertising is among the most closely regulated in Canadian health care, and dental sites are among the most likely to break the rules: before and after galleries, superlatives, and testimonials appear on template sites every day. We write dental pages that convert without those, reviewed by a dentist, and we keep the dated record of what was checked.
What goes wrong
The problems we see on dental clinic sites
- Template sites full of before and after images and testimonials that your College may not permit.
- No clear path for a new patient: forms, insurance, what the first visit involves.
- Emergency instructions buried or missing.
- Fee and direct billing information that is vague or absent.
- No structured data, so the practice does not appear well in map results.
Regulators
Who sets the advertising rules
| Province | Regulator |
|---|---|
| British Columbia | British Columbia College of Oral Health Professionals (BCCOHP) |
| Alberta | College of Dental Surgeons of Alberta (CDSA) |
| Ontario | Royal College of Dental Surgeons of Ontario (RCDSO) |
| Québec | Ordre des dentistes du Québec (ODQ) |
What we deliver
Patient tools for a dental clinic
New patient forms with consent
Registration that collects contact details and consent, routed to your practice management software rather than a mailbox.
What we mean by thisOnline shop for take home products
Whitening, oral care, and appliance care products on the major shop platforms, linked to your site and reviewed against your dental regulator's standard.
What we mean by thisBooking through your practice software
We link to the online booking your practice management system provides, or show its widget where one is documented, so the front desk keeps one calendar. Where the software treats a booking as a request, the button says so.
What we mean by thisEmergency and after hours instructions
Plain instructions for dental emergencies, kept current by your staff.
Insurance and direct billing information
Accurate, plain descriptions of what you accept and how billing works, without promising coverage.
Service pages reviewed by a dentist
Hygiene, restorative, implants, orthodontics, sedation: each page carries a dental reviewer, credential, and date.
Hours and notices your team edit
The staff panel for hours, closures, and a notice bar.
What we mean by thisSoftware your practice may already use
A dental practice runs a practice management system that holds the schedule, the chart and the claims. Most vendors sell online booking or a patient portal as an add on, and several distinguish a confirmed booking from an appointment request the practice approves. Claims move through CDAnet and ITRANS inside that software, not through the website.
Keep the software your team already uses. We review your booking, intake and patient portal tools before proposing the website. Your proposal identifies the connection method for each tool and any vendor requirements or additional costs.
| Software | What it does | What a patient does from your site | Website route |
|---|---|---|---|
| ABELDent ABELDent. Clinical or practice system. | Practice management, charting, billing and imaging. | Request an appointment from a website button (Patient Self-Booking, which needs the Patient Communication System). New patient bookings are accepted by the practice before they are final. | Link or button Connect with us to discuss your individual or enterprise needs. |
| ClearDent ClearDent. Clinical or practice system. | Practice management and imaging, with Online Booking and ClearConnect as options. | Book from a website link with real time availability, where the Online Booking module is enabled. | Link or button Connect with us to discuss your individual or enterprise needs. |
| Tracker The Bridge Network. Clinical or practice system. | Practice management, with TrackerEngage for booking and TrackerPay for payments. | Book through the TrackerBooking widget or a link, where TrackerEngage is licensed. | Link or button; Vendor supported embed Connect with us to discuss your individual or enterprise needs. |
| Dentrix Henry Schein One. Clinical or practice system. | Practice management, with Patient Engage for booking and portal forms (Canadian edition). | Book and complete portal forms through Patient Engage Online Booking, tied to the appointment book. | Link or button Connect with us to discuss your individual or enterprise needs. |
| Open Dental Open Dental Software. Clinical or practice system. | Practice management, with Web Sched and patient eServices as options. | Book through Web Sched links or its website embed. A documented API exists for separately scoped work. | Link or button; Vendor supported embed; Direct connection Connect with us to discuss your individual or enterprise needs. |
| Curve Hero Curve Dental. Clinical or practice system. | Cloud practice management, with Curve GRO for patient engagement. | Self scheduling from the practice's scheduling address, where Curve GRO and the module are active. | Link or button Connect with us to discuss your individual or enterprise needs. |
| MaxiDent Mint Ops. Clinical or practice system. | Practice management, with Online Booking and EngageB depending on the plan. | Book from the patient entry point the vendor supplies, where the plan includes it. | Link or button Connect with us to discuss your individual or enterprise needs. |
| Paradigm Clinical Logic Tech. Clinical or practice system. | Practice management with patient communications, forms and hybrid access. | Forms and communications through the practice's portal service. Whether online booking is enabled is confirmed per practice. | Link or button Connect with us to discuss your individual or enterprise needs. |
| Dentitek Progitek. Clinical or practice system. | Practice management, with Dentitek En ligne for online reservations and forms. Quebec. | Reserve an appointment and complete forms through Dentitek En ligne. | Link or button Connect with us to discuss your individual or enterprise needs. |
| Progident/Clinique Progident. Clinical or practice system. | Practice management with a web and mobile appointment page. Quebec and French language practices. | Book against the live schedule, with new patient records and multi branch selection, under rules the practice controls. | Link or button Connect with us to discuss your individual or enterprise needs. |
| CDAnet and ITRANS Canadian Dental Association. Adjacent service. | Electronic claims sent by your staff through certified practice software. | Nothing on the website. The site explains what you accept and how billing works, without promising coverage. | Explained on the site, not connected Connect with us to discuss your individual or enterprise needs. |
How a website connects to dental clinic software
Most practices run two layers of software. The clinical system holds the record, the schedule and the billing. The patient facing tool is what a patient touches: booking, a refill request, an intake form or a portal. A website connects to the second layer, through whatever the vendor supports, and never replaces the first.
| Route | What it means | Confirmed at proposal |
|---|---|---|
| Link or button | The website sends the patient to the booking page, refill tool, intake form or portal the vendor already hosts. Works with any tool that has a public address, and with the button code some vendors generate. | The address your practice approves for patients, and any rule about new or existing patients. |
| Vendor supported embed | The vendor's own booking or intake component runs inside your page, so the patient does not leave your site. Only where the vendor documents an embed, and only when it works with a keyboard and on a phone, with a plain link as the fallback. | The vendor's current embed documentation, the module enabled on your account, and a test on a phone. |
| Existing vendor connector | Your clinical system already connects to a patient tool (an EMR to Ocean, a practice system to an exercise platform). The website links to that tool; the connection between the two systems is the vendor's, not ours. | The exact product, edition and module on each side, what the connector is permitted to do, and your vendor's confirmation. |
| Routed request | A form Monograph builds sends a refill, transfer, intake or registration request into your own system or a Canadian hosted intake tool, not to a shared inbox and never by plain email. A clinician at your practice still reviews every request. Available in Signature and Platform builds. | The destination your team will work from, who owns it, and where it stores what it receives. |
| Direct connection | New, authenticated data exchange between the website and your system through the vendor's own interface. Only where the vendor grants access, and always scoped, quoted and tested separately before patients use it. | Vendor access or approval, a suitable contract, the defined data flow, a test environment, and who maintains it. |
Compliance
What the review covers for dentists
- Before and after images, testimonials, and superlatives are used only where your College's advertising standard permits them, and most do not.
- Titles, specialties, and designations follow the College's rules; general dentists are not presented as specialists.
- Fee advertising follows provincial rules; no claims about insurance coverage the practice cannot control.
- Forms collect contact details and consent only, routed to your practice management software.
- Privacy policy matches the forms and analytics in use.
The full compliance register and the plain language advertising rules guide.
Pricing
The same three services
Build from $2,500
A website built to a clinical standard, from the starter template every Monograph site is built on.
Care $150 to $250 per month
Hosting, updates, monitoring, content changes, and a quarterly compliance re review.
Growth from $500 per month
An SEO and AI search program that is executed every month, not just planned.
Questions from dentists
Do you build websites for dental clinics across Canada?
Yes. Monograph designs and maintains websites for dental clinics across Canada, from Vancouver. Your copy is written to the advertising standard of your regulatory College and your province, the regulator for your province is confirmed at each review, and your booking and intake forms connect to the systems your dental clinic already runs.
Can we show before and after photographs?
Only where your College's advertising standard permits it, and several do not. We check the current standard for your province, tell you what is allowed, and design the pages to convert without relying on prohibited content.
Will the site work with our practice management software?
We link to the booking and forms your software provides, or show the vendor's widget where one is documented, so the front desk keeps one system. We verify the vendor's current features, your plan and the enabled modules at proposal time.
Which dental software does the website work with?
The systems we have researched for Canadian practices are ABELDent, ClearDent, Tracker, Dentrix (Canadian edition), Open Dental, Curve Hero, MaxiDent, Paradigm Clinical, and Dentitek and Progident/Clinique in Quebec. Each has its own booking module or patient service, usually an add on. The site links to it, or shows the vendor's widget where one is documented (Tracker and Open Dental). We confirm your edition, plan and modules before promising anything.
Is an online dental booking confirmed, or is it an appointment request?
Often a request. ABELDent, for example, has the practice accept a new patient booking before it is final, while ClearDent and Progident can book against the live schedule. The button on your site reads "Request an appointment" or "Book an appointment" according to what your software actually does, and the confirmation wording matches.
Can the website handle our insurance claims?
No, and it should not. Claims go through CDAnet and ITRANS inside your certified practice software, by your staff. The site explains what you accept, how direct billing works and what a patient pays on the day, without promising coverage the practice does not control.
Start with a call, or a free review of your current site
Send us your website address and the free ten point check scores it in seconds. If yours passes, we will say so.