Growth module
Patient email programme
Quoted after a short call Monthly. CAD, before tax.
The cheapest patient to reach is one who already knows you. A monthly email that says something useful keeps the practice in mind without buying an ad.
In short
A monthly email to the patients who asked for it: hours, clinics, seasonal services and plain health information, drafted by AI, checked by a pharmacist, sent under consent rules.
The newsletter add on in a build sets up the list, the consent and the templates. This module runs it: one email a month, drafted by AI from your calendar and your service pages, checked by a pharmacist for accuracy and for the advertising standard, and approved by you. Flu shots in October, travel clinics before the holidays, a new service, a change in hours.
Every address on the list consented to hear from you, every email says who sent it and how to stop, and nothing in an email refers to a person's medications, conditions or visits. Segments are by what a patient asked for (vaccine reminders, clinic news), never by a health condition.
What you get
- One email a month, drafted from your site data and calendar, approved by you before it is sent
- A pharmacist's check of each issue against the College advertising standard and the prescription drug rules
- List hygiene: bounces removed, unsubscribes honoured the same day, consent records kept
- Segments by stated interest, never by condition
- Opens, clicks and enquiries reported on your own domain, in the monthly Growth report
- Templates in your brand, readable on a phone and without images
What the AI does, and what a person does
How we use AI across these modules: it drafts, schedules, monitors and reports. It does not decide what a patient sees. Every post, reply, email, ad and page is approved by a person before it goes out, and the clinical and regulatory check is done by a pharmacist, not by a model. AI output can be wrong; the approval step exists because of that.
| AI does | A person does |
|---|---|
| Drafts the issue from your calendar, site pages and the season. | A pharmacist checks the content; you approve the send. |
| Builds plain language versions of a service page for the email. | The pharmacist confirms the clinical wording is accurate and within the College standard. |
| Reports what was opened and what led to an enquiry. | We read it with you on the monthly call. |
The rules this runs under
A patient email is a commercial electronic message under Canada's anti-spam legislation. It is sent only with consent, identifies the practice and how to reach it, and includes a working unsubscribe that is honoured within ten business days. We keep the consent record for every address.
Nothing in an email discloses that a person is a patient, or refers to their medications, conditions or visits. Segments are built on what a person asked to receive, not on health information.
Email content is advertising under your College standard, and a prescription drug is named only with price and quantity.
What it does not do
- It does not send to a list the practice cannot show consent for.
- It does not send refill reminders or anything tied to a person's medication; that belongs in your pharmacy system, not in a marketing email.
- It does not buy, rent or scrape addresses.
- One issue a month is the programme; more frequent sends are quoted separately and are rarely a good idea.
What you provide
- A consented list, or the sign up built into the site
- Approval of each issue within five business days
- The month's news: clinics, closures, new services
What it costs
Quoted after a short call
Prices for these modules are not published yet. Each is quoted after a short call, in Canadian dollars before tax, and written into the proposal before any work starts.
Related: Patient newsletters, with consent (set up), Growth.
Questions about patient email programme
We have a list of patient emails from our pharmacy system. Can we use it?
Only the addresses with consent to receive electronic messages from the practice, and only for the kind of message they agreed to. Implied consent exists in some business relationships under the legislation, with time limits. We review what you hold before the first send and keep the record from then on.
Can the email remind people their prescription is due?
Not from this programme. That is a clinical message tied to a person's medication and belongs in your pharmacy system's own reminders. This email carries practice news and plain health information only.
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