Growth module
Campaign landing pages
Quoted after a short call Per page, or included in the paid advertising module. CAD, before tax.
An ad for travel vaccines should land on a page about travel vaccines at your pharmacy, with the hours, the price and the form. Not on your home page.
In short
One page for one campaign: a service, a place, a season, with the same compliance review as the rest of the site and measurement that shows what it produced.
A landing page answers the exact question the ad or the post raised, on your own domain, in your own brand, and asks for one thing: a booking, a call or a form. AI drafts it from your existing service page and the campaign brief; a pharmacist reviews it like any other page; we measure every call and form on your own domain, so you know what the campaign produced.
Temporary pages are kept out of the sitemap and taken down when the campaign ends, with a redirect to the permanent service page so no link is lost. Pages worth keeping become permanent service pages.
What you get
- One page per campaign, drafted by AI from your service page and brief, reviewed by a pharmacist, approved by you
- A single clear action: booking, call or form, routed to your own system
- Measurement of calls and forms on your own domain, by campaign
- Variants where there is enough traffic to compare them fairly, with a plain report of which did better
- Kept out of the sitemap while temporary; redirected to the permanent page when retired
- The same speed, accessibility and privacy standard as every other page
What the AI does, and what a person does
How we use AI across these modules: it drafts, schedules, monitors and reports. It does not decide what a patient sees. Every post, reply, email, ad and page is approved by a person before it goes out, and the clinical and regulatory check is done by a pharmacist, not by a model. AI output can be wrong; the approval step exists because of that.
| AI does | A person does |
|---|---|
| Drafts the page from your service page and the campaign brief, and proposes variants. | A pharmacist reviews the content against the College standard; you approve it. |
| Reads the enquiry data and reports which variant did better. | We decide with you what changes next month. |
The rules this runs under
A landing page is a page of your website and is reviewed against the same College standard and prescription drug rules as the rest of the site, with the review recorded.
Measurement is first party, on your own domain. No ad pixel is placed on a page that reveals a health condition, so a visit is not reported to an advertising network.
What it does not do
- No page makes an outcome claim, a guarantee or a comparison with a named competitor, whatever the ad platform would accept.
- No page collects health information. Forms take contact details and a free text message and route to your own system.
- Pages are not left live after a campaign without becoming part of the site properly.
What you provide
- The campaign brief: service, place, dates, what you want a visitor to do
- Approval of the page before launch
What it costs
Quoted after a short call
Prices for these modules are not published yet. Each is quoted after a short call, in Canadian dollars before tax, and written into the proposal before any work starts.
Related: Paid advertising for practices, Growth.
Questions about campaign landing pages
Why not send the ad to our service page?
Sometimes that is right, and we will say so. A campaign page is for when the ad is specific (a season, a location, a clinic day) and the service page is general, so the visitor would have to hunt for the thing the ad promised.
Do you do A/B testing?
Where there is enough traffic for a fair comparison, yes, and we report which version produced more enquiries. For most single practices the numbers are small, and we say so rather than reporting a difference that is noise.
The other Growth modules
Start with a call, or a free review of your current site
Send us your website address and the free ten point check scores it in seconds. If yours passes, we will say so.